There are pro's and con's to each approach when it comes to video marketing and it's high time someone started talking about the drastic change that the video production industry has seen in the last 3 - 4 years.
The barrier to entry has come WAY down. Gary Vaynerchuck said, "Companies who don't realize that they are 1st a MEDIA COMPANY don't realize what's going on and are vulnerable." But, for corporations who choose video production there IS a bare minimum for producing videos that they should not drop below.
