Underwrite Denver Open Media Radio

DOM Community Radio is a non-profit, "commercial" free station, supported entirely by donations. Contributions are also called, “underwriting the station” or “purchasing underwriting.” When your business supports DOM Radio with a cash contribution, we give you on-air acknowledgments of your support. Underwriting is not advertising. The FCC doesn’t consider these “underwriting spots” to be traditional advertising because it restricts the content of these spots to be non-commercial.

What does this mean?

If you purchase underwriting, your contributions will support community media in Denver and Boulder, Colorado. And you’ll get an on-air acknowledgement of your support!

What can an acknowledgment contain?

Underwriting spots can contain factual information about your business, like where you’re located, your hours/days of operation, phone number, website, and address. Spots can also mention factual information about your products and services, including intended use, product origin, content, or form of preparation/delivery. Well-established slogans may also be used.

What’s prohibited?

Since underwriting spots are non-commercial in nature, there are some restrictions enforced by the FCC that we must adhere to. For example, spots can’t contain qualitative or language (“homemade,”great or fantastic,” or “handcrafted.”), years of operation (“Serving the community for 20 years), calls to action (“Call today,” or “Come by”), sales or discounts (not even “sale” or “free”), first/second/third-person statements (“I recommend,” “You’ll love,” or “Celebrities use our products”), and the location cannot be given in relation to another business (“located next to Lowes”).

Why underwrite community radio?

Purchasing underwriting is 100% tax-deductible which is good for business. This allows DOM to have maximum flexibility with our pricing scale. If you would like to learn more about how underwriting programs on Denver open Media Radio can keep you brand on the minds of our listeners please contact our underwriting dept. at dom@openmediafoundation.org. 

Unlike most community radio stations, DOM Radio broadcasts on not one, but two frequencies! We’re live 24/7 on 92.9 FM and 89.3 HD3. Our history is rich with community involvement, and we have a loyal base of local content creators who produce new shows every week. Underwriting DOM Radio is the ideal show of support for local artists, content creators and listeners. 

Our Programming

Audience

Support a Member's Show

Our membership program is designed to ensure that everyone in our community can access the communications technology resources they need to create podcasts, shows, songs, and more. Members must follow the guidelines below and complete the Underwriting Agreement webform, show proof of the value of the acknowledgment, and submit a letter from the sponsor on company letterhead.

• Members must follow the guidelines below and complete the Underwriting Agreement webform, show proof of value of the acknowledgement, and submit a letter from the sponsor on company letterhead.

  • Minimum Underwriting Value is $50 Per Show

  • The first $20 to $100/month of undewriting support covers the membership fee (depending on which membership the show producer requires)

  • Above that amount, sponsorship revenues are split 50/50 between Denver Open Media and the show producer who solicited the underwriting

• In-kind Donations In Exchange for Underwriting is Allowed and can be negotiated by producers, but must be discussed with DOM staff if value exceeds $20 and/or recognition exceeds a single mention per show.

  • DOM takes 0% of in-kind donations as long as it serves the production of the show (ie. feeding crew, pays for set pieces).

  • DOM gets a minimum of 50% of the donation (ie. if there are two bottles of liquor, DOM gets 1) for in-kind that doesn’t directly support the production of the show.

• If Collecting Donations During Show, Members Must Give DOM 50% of the Proceeds

Program Credits for Contribution of Goods and Services

Individual credits for such contributions are limited to sixty seconds. Any underwriting recognition, including for in-kind purposes, requires an underwriting agreement and documentation of the value received directly from the sponsors. Credits may include an acknowledgment of the contribution made. Credits may not contain any advertising information. The following guidelines apply to all credits for contributors:

• Credit must appear at either the beginning or end of the program;

• Credit may be aural, visual or both;

• Credit may include a logo;

• Credit may include a name, address, and phone number;

• Credit may include a phrase describing the business of the contributor and the nature of the contribution;

• Credit may not contain any qualitative or promotional information.

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